Asking Clients for Money

30 Jul 2019 // 3 minutes

#management # tips


Asking confidently for a deposit, or even payment upfront can show all of your clients that you quite literally mean business.

When you work for another business you don't need to worry about certain things. A responsibility like collecting payment from clients is something the accounts team handles - you might have to write the invoices, but you aren't the one chasing down the payments. In most cases, you'll be pay regardless of where the client has paid or not.

When you're a small business owner, this no longer holds true. In most cases not only are you providing the service, but the one handling the invoice. If the client doesn't pay, neither do you.

Deposit, or no deposit?

So with this in mind when do you ask for a deposit, payment upfront, or payment by a certain date?

In 99% of cases clients will pay the correct amount on time, but you need to protect yourself from that sneaky 1% of people who will try and exploit you. First off your contract needs to state very clearly your intentions regarding payment. In the contract we freely provide to you it says:

"It is agreed that the fee, plus VAT if applicable, for an event shall be payable on the date stated on the invoice. Failure to pay, or pay in full may lead to legal action being taken."

Therefore, if the contract states there is a deposit to be paid by the 29/09/2023 that is the last day the client has to pay you, if they don't you have the right to pursue legal action.

Before the client has signed the contract you need to decide what payment you would like from the client and when. If you're ever unsure, as for a deposit! Most people will ask for anything ranging from 20-50% of the booking total and ask for it to be paid pretty quickly. As a general rule of thumb make sure the deposit is paid by the midway point between confirming the booking and the event.

No deposit

But, some people don't ask for a deposit which is totally fine, it just means you have to be a little more cautious. We recommend the remaining balance should be paid 24 hours before the event and remember; no payment, no service. When it comes to payment it's risk management - can you afford for them not to pay you? If no, be firm with your clients.

Example Emails

Below are a few example texts you can use. Being formal sends the message you are not here to be nice and business means business!

Situation: The client has a few days left to pay:

"I just wanted to remind you, you have until XX/XX/XXXX to pay the deposit for your event on the XX/XX/XXXX."

Situation: The client still hasn't paid and it's past the date:

"I have still not received the deposit by the agreed date (XX/XX/XXXX). As stated in the contract you agreed to pay any fee by the date stated on the invoice. Failure to provide payment will result in us not performing at your event and may result in legal action. Please make payment within 48 hours."

Remember there's no room for timidity when it comes to collecting payment. Be firm and confident, always ask for a deposit and don't be threaten to take legal action.


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