To ensure that clients and members have received and engaged with their emails, we offer an email tracking tool that notifies you when an email has been successfully delivered, opened, and if a link has been clicked.
With this information, you can take action based on the engagement. For example, if an email has been delivered but not read, you may want to follow up with a call. If an email has failed to deliver, you can check if the email address is correct.
Band Pencil, like many other software programs, uses an email delivery service to receive updates when specific actions occur, such as when an email is delivered, opened, or a link is clicked. However, some providers may block these updates or automatically open all emails, which can affect the accuracy of the tracking. Keep this in mind as you use the tool.
Band Pencil will only track the first occurrence of each event:
For each email sent, you’ll be able to view a percentage for both the email delivery rate and the email open rate. The goal is to achieve 100% for email delivery and, ideally, 100% for open rate as well. If recipients open the email multiple times, the open rate percentage may exceed 100%.
Please note that, due to the high volume of emails sent through Band Pencil, email tracking reports may only be stored for up to three months.