Top 4 Ways to Secure More Gigs

Whether you're embarking on your musical career, or managing an accomplished band within the music industry, securing more gigs remains a cornerstone to ensuring continued success. Within this article, we delve into a comprehensive guide to the 4 most effective approaches for you to secure more gigs.

1. Networking

Networking, whether you love it or hate it, it pays to talk and it's one of the most important things you can do as a musician. Whether you're connecting with other musicians and industry professionals such as agencies and venue owners. Attend local events, join local music groups, and connect with other musicians on social media. Building a strong network of contacts can help you learn about new opportunities and open doors to gigs and other opportunities.

Sell yourself as a business, not a musician

Change your approach to a level that resonates with both artistry and professionalism when performing as a band at functions like weddings and corporate events. Embrace a business-centric mindset that transcends the traditional musician's perspective. Rather than seeing yourselves solely as artists, recognize your role as providers of a service that adds value to special occasions.

Think of your band as a boutique entertainment enterprise. You're offering a customised experience that caters to the, sometimes unique needs and preferences of your clients. Just as a business tailors its products to meet customer demands, adapt your wording, and brand to align seamlessly with the ambiance of weddings and corporate events (if that's what you're targetting). In this way, you position yourselves not just as musicians, but as a successful business who can be trusted.

Always be Professional

Always act professionally when you're working on a gig. Be on time for rehearsals and shows, dress appropriately, and be respectful of the venue and other performers. When you're working with other musicians, communicate clearly and be open to feedback. Being professional will help you build a reputation as a reliable and dependable performer, which can lead to more gigs in the future.

2. Improve Your Online Presence

In today's digital age, having a strong online presence is crucial for any musician looking to get gigs. Create a website or online portfolio that showcases your music, your bio, and any upcoming shows or events. Utilize social media platforms like Facebook, Instagram, and Twitter to promote your band and connect with your past and future clients.

Join an Agency

Joining local, or national agencies can widen your horizons significantly. These agencies have established networks and expertise in finding the clients. Research and identify reputable agencies that resonate with your needs and wants.

Marketing Potential with Ads

Leverage the reach of online advertising to amplify your visibility. Use platforms like Google Ads and Facebook Ads to target specific demographics and regions. With a limited budget, focus on precise targeting, so direct your ads towards potential clients who are likely to be in the market for live music, such as newly engaged couples.

3. Start Local: Niches to Riches

Start by targetting your local area. You know this best, you know what's going on and you know how to tap into the market. Reachout to local venues, this could include bars, clubs, coffee shops, and other small venues and see what their live music scene is and who runs it. Success doesn't come overnight. Be prepared for rejections and setbacks, but don't let them discourage you. Keep reaching out to venues, keep improving your craft, and keep reaching out to clients.

Expand Your Reach

As you gain popularity in your local scene, your reputation might extend beyond your borders. This could lead to opportunities in nearby areas, allowing you to gradually grow your  base.

So, remember, when you're starting your music journey, the local scene is your best friend. Use your familiarity with the area, connect with local venues, and tap into the supportive community. With persistence and determination, you can turn your local success into a springboard for bigger and better things in your musical career.

4. Get Your Promo Sorted

Having a recording of your band will not only help you to promote your music online, but it will also give you something to show to potential clients and venues. Having a recording allows them to hear your music before they book you, and it will make it easier to get gigs.

Sort Your Website

Design, or get someone to design a userfriendly website which outlines who you are, what you are, and most importantly how to book you! Add a lead capture form to the site to convert leads into bookings. You can then add photo, videos, reviews and other things such as FAQs, pricing and about you pages to engage with potental clients.

Ask for Reviews

Don't hesitate to reach out to your clients and ask for their feedback. Send personalised messages expressing your gratitude for booking you and ask if they'd be willing to share their thoughts on their experience. Clients often appreciate the opportunity to contribute to your journey and eagerly share their satisfaction!

Where to Start?

Getting gigs as a musician takes time, effort, and persistence. It's important to be professional, to network with other musicians and industry professionals, to build a strong online presence, and to be consistent in your efforts. Remember to be creative and get recorded. With hard work, dedication, and a little bit of luck, you can turn your passion for music into a successful career.

Struggling to start? Go build your online brand (socials, website) and start growing from there. When the gigs start rolling in, sign up to Band Pencil to help manage them. Good luck!